The Tech Revolution Poised to Power Tour Operators - Skift Travel News
Leigh Barnes, the chief customer officer of Melbourne, Australia-based tour operator Intrepid Travel, can attest to the challenges companies like his face when incorporating new technology. "One day, we accidentally sent a test email to a small segment of our customers with song lyrics by Lionel Ritchie," he said. "There was no data breach, and we owned the issue straight away." "But we did receive some very funny replies from our customers. It was a reminder of the care you need to take with embracing technology at such massive speed." Although Barnes chuckles about the story, tech issues regularly haven't been a laughing matter for tour operators. Companies in the sector have long struggled due to their reliance on outdated technology that has inhibited their ability to make bookings. But multi-day tour operators today are benefitting from technology advances giving those companies a much-needed boost after the pandem...