Expedia increases investment in travel advisors - Travel Weekly
In October 2020, Robin Lawther took a post managing Expedia's Travel Agent Affiliate Program (TAAP). He was no stranger to the company -- he's been with Expedia for eight years, always on the B2B side -- but it was a "low point" for the company and the travel industry as a whole as the pandemic raged, Lawther recalled. Despite the volatility at the time, Lawther, today the vice president of Expedia TAAP, still saw the promise in a segment of Expedia's business that serves travel advisors. "We've always looked at this business and said, 'Actually, we think this business should be a lot bigger,'" Lawther said. "We've always thought there was a lot of potential in it, we just never, up until that point, made the investment necessary in the business that it really deserved." Now, Expedia (No. 2 on Travel Weekly's 2023 Power List), is changing that. In the past year, the company has upped its investment in TAAP both in terms of s...