Transforming Corporate Travel: Fixing a Broken System - Madrona Venture Group
My desire to create "The Perfect Trip," as it was known during my Concur days, has become pretty widely known. What became increasingly obvious over the years was that we were not going to achieve that vision on the existing closed and fragmented platforms that, even today, dominate and serve the travel industry. To deliver on The Perfect Trip would require reimagining some foundational elements of the travel ecosystem. Shortly after I left Concur in 2017, cloud-native architectures and AI/ML reached a level of maturity that made reimagination of the travel tech stack possible. Between the summer of 2018 and the spring of 2021, I had the good fortune of forming partnerships with three visionary entrepreneurs with whom I found kindred spirits and recognized their dreams as three of five critical pillars that would be necessary to transform the corporate travel industry. Spotnana, Troop, and Center were the foundation on which a new travel stack could be created to transform ...