Stop Shaming to Save Lives: The Traveller Movements campaign to tackle public shaming. - Travellers Times

From the community-led research, The Traveller Movement found that most people didn't want to voice their lived experiences of shaming, because they were not represented within their communities. Yvonne explained, individuals that had seen or was victim to shaming pages brought them to the organisations attention, which allowed them to see first-hand how people were being shamed online and proceeded with removing them.

Overall the research conducted by The Traveller Movement and reports by Traveller individuals showed that social media shaming pages are encouraging Travellers to publicly share and humiliate other Travellers that fit a list of characteristics. These are including but not limited to; Travellers who identify as LGBT, young Traveller girls and women that are single, young Traveller girls and women leaving relationships or getting divorced, single mothers, victims of domestic abuse and, people seeking education.

Pauline Anderson further explains, "People are being shamed because of their looks, the lack of money or a job, their choice of partner or because they are divorcing a partner or leaving a domestic violence situation. People are even being shamed for being educated."

It is evident that there is a mental health crisis in Traveller communities and suicides are happening, especially among the Irish Traveller community. The Traveller Movement feels it is significant to state that there are external factors outside of these communities that lead to suicide, but the research conducted for the campaign focuses on shame pages as an internal factor that has led Travellers to take their own lives.